How to Start an Online Store in Pakistan: A Step-by-Step Guide

A practical, step-by-step guide to starting your own online store in Pakistan: products, pricing, delivery, cash on delivery and getting your first orders.

Solvexo Team · 2026-11-09 · 7 min read

More and more Pakistani shoppers buy online, and you no longer need a developer or a big budget to sell to them. Whether you make clothes at home, run a shop in a market or want to turn a hobby into income, your own online store gives you a place on the internet that belongs to you. This guide walks through the steps, from deciding what to sell to taking your first orders.

1. Decide what you will sell and who will buy it

Start narrow. A store that sells "unstitched lawn suits for working women" is easier to grow than one that sells "everything". A clear focus makes your product photos, prices and social media posts easier, and it helps customers remember you.

List 10 to 30 products you can reliably keep in stock.
Know your cost for each one: the product, packaging and delivery.
Look at what similar sellers charge, then decide where you sit: cheaper, better quality, or faster delivery.

2. Choose your store name and web address

Pick a name that is short, easy to spell and easy to say on a phone call. Check that it is free on Instagram and Facebook too, so customers find the same name everywhere. On Solvexo every store gets its own address on solvexo.store straight away, and on plans that include it you can connect a domain you already own, for example yourbrand.pk.

3. Build the store

With a store builder you choose a theme, add your logo and colours, and arrange the sections of your home page: a banner, featured products, reviews and FAQs. You do not need to write code. Check the store on your phone, because most of your customers will see it there first.

Tip: Use your best three products in the banner and featured section. Visitors decide in seconds whether to keep scrolling.

4. Add products the right way

Good product pages sell. For each product add clear photos taken in daylight, the price, the sizes or colours you have (as variants, so stock is tracked for each one), and a description that answers the questions customers usually ask on WhatsApp: fabric, size chart, care instructions and delivery time.

If writing descriptions takes you too long, Solvexo AI Studio can draft them for you from a few details, which you then check and edit.

5. Set up delivery and cash on delivery

Delivery is where many new stores lose money, so set it up before you launch. Decide which cities or regions you deliver to and what each one costs. In Solvexo you create shipping zones and list the courier services you use, and checkout works out the shipping cost for each order automatically.

Most shoppers in Pakistan still prefer to pay cash on delivery, so offer it from day one. Solvexo checkout supports cash on delivery as well as card payments.

6. Prepare your store pages and policies

An About page with your story and a photo of you or your shop builds trust.
A clear return and exchange policy reduces doubts before the first order.
Your WhatsApp number and email address, shown where customers can find them.

7. Get your first orders

Share your store link everywhere you already have customers: your Instagram bio, Facebook page, WhatsApp status and business card. Offer a small launch discount code to your existing followers. A coupon code or an automatic discount on a category is a simple way to give people a reason to order this week instead of "later".

8. Keep improving

After the first few weeks, look at which products sell, where your visitors come from and how many of them order. Add more of what works and fix what does not. Small steps every week add up to a store that grows.

Ready to start? You can create your Solvexo store and add your first products in an afternoon.

More guides on the Solvexo blog